Johnny's Entertainment fundraiser "Marching J" attracts 389,000
Three-day relief project featuring Johnny's Entertainment talents attracts over 100,000 each day
by Lauren Pang
Date Published: 04/05/2011
Marching J logo. Photo courtesy of Oricon.co.jp
Following the enormous earthquake and subsequent tsunami that shook north-eastern Japan, talent agency Johnny's Entertainment started a relief project to support the affected regions and encourage victims of the disaster. The project, titled "Marching J," began with a fundraiser held from April 1 to April 3 at Yoyogi National Stadium. All talents under the Johnny's label participated, drawing a crowd of over 389,000 people over the three days.
The event, which took place from 10:00am-6:00pm each day, featured all of Johnny's Entertainment's artists, including Johnny's Jr members and a video message from Jin Akanishi, who is currently pursuing activities in America. The artists had talk portions as well as small a cappella performances of their songs. Each day the number of attendees grew, with 101,000 on April 1, 127,000 on April 2, and 161,000 on April 3 for the final total of 389,000. The total for the amount of donations has not been released yet, but with those kinds of numbers the accumulated sum should be high.
This is not the first time Johnny's artists have come together to support the nation in times of need: groups TOKIO, V6, and KinKi Kids banded together in 1995 after the Great Hanshin Earthquake to form J-FRIENDS, a relief unit. "Marching J" is the first time all the Johnny's artists have come together as one since the company's establishment in 1962, however.
"Marching J" is slated to continue its activities beyond the weekend's fundraiser; Johnny's Entertainment president Johnny Kitagawa stated that the company would aim to have some kind of event every month until the end -- though he also said that "Marching J" had no defined time limit, either. Several individual talents from Johnny's Entertainment have also contributed to relief efforts on their own as well.
Information about "Marching J" can be found in both Japanese and English at the official Johnny's website.